In the world of business, marketing strategies and techniques are riddled with myths, just to discourage people from using them. When social media became a popular marketing avenue or option for business owners, it had its own myths that discouraged traditional and old-school business owners from using them. Before the advent of Twitter and Facebook, it was considered a leap of faith for business owners to abandon traditional forms of marketing and use Internet marketing as a viable marketing option. So, what are these social media myths?
4 Social Media Myths: Things You’ve Heard Before
1. Social Media is the Only Way to Market
Internet marketers will perpetuate these social media myths to business owners who think social media sites like Facebook can rake in millions of visitors. Internet marketers will do anything to hook business owners in, which is why this is the most prevalent myth. Facebook and Twitter may have millions of visitors, but it won’t guarantee that you’ll earn the same amount of visitors for your account or page. This is due to the fact that not everyone on social media is looking for you. If you’re using social media, you need to set a realistic expectation on the kind of traffic you want to generate, like hundreds or a thousand a month.
2. Social Media Requires Professionals
Yes and no. Social media management is something that can be done in-house or you can hire companies to do it for you. The latter is often perpetuated as a myth to generate customers. Social media management doesn’t have to be difficult. The concepts are easy to learn and the theories are easy to understand.
There is no need for a specialized degree or graduate program to be considered as a social media guru. It just takes a bit of focus, and a bit of patience. It helps when you have a company committed to managing your social media for you, so that you can focus on other things!
3. Social Media Generates Traffic Overnight
Again, yes and no. While social media will boost traffic to your company website or office, it won’t be in the hundreds or thousands overnight. Traffic generation with social media is gradual. You’ll increase your traffic the more you work on your social media efforts, which will bring us to the next myth.
4. You Need To Post 24/7 To Be Successful
This is not true. Though it is very important to be maintaining a social media presence, you don’t need to be constantly posting all day, everyday. Think quality over quantity. Your customers would rather see 5 quality and informative posts a week than have to spend hours scrolling through their timeline trying to find what they are looking for when you post 50 times a day. If you choose to be thoughtful before you post, and try to add value to your business with your post, you’ll be in good shape.
Social media may have its myths, but it shouldn’t stop business owners from taking advantage of using sites like Facebook and Twitter, and anything Google related. The bottom line is that social media is an excellent tool that, if used correctly, can have a hugely positive impact on your business.
Have questions on how to create a social media strategy? Set up a free consultation with us today! We would love to help your business grow!