As digital marketers, we are constantly singing the praises of blog posts and why you should learn how to write an epic blog post. And for good reason! Not only do blog posts add valuable information to your site, but 82% of consumers feel more positive and trust businesses more after reading custom content.
Here we go over some of our methods on how to write an epic blog post that will help drive traffic to your website and build a rapport with your clients. Consumers expect content that is not only useful but adds value to their experience. If they don’t find it with you, they will seek out competitors that do.
Insider Resources On How To Write An Epic Blog Post
As people who write blog posts on a regular basis, we thought it would be helpful to share with you some insider tips on how we write blog posts and what resources we use to make them great for SEO and for your clients or future prospects.
Open These Tabs
Let’s start by going over some tabs we have open before we even start writing!
Here is our process from start to finish that will hopefully help you build your own strategies to build traffic increasing and informative articles.
1. Open Your Tabs
Open all your tabs. If you skipped the first half of this blog, go back up and read all the tabs we have open when writing.
2. Research Keywords
This can be done with a keyword tool, but it can also be done by googling the topic you’re writing about. What words stand out to you in the results? What does Google recommend?
The best keywords are obvious ones. Scroll to the bottom of your search engine and see what other searches are related to yours. Browse through articles with similar keywords. Do they contain similar information to what you’re trying to write about?
3. Write Headlines
It’s often a good idea to write your headlines before you even start the writing process. A solid title can keep your writing focused and to the point. A good headline should include your keyword phrase, preferably closer to the beginning if you can manage it.
We also recommend 2 powerful headlines. They can be similar to each other, but both should be green-lighted with the tools we mentioned above.
4. Research That Topic From Trusted Sources
If you love research like us, then this is the fun part! Read other articles and trusted sources on your topic. It’s good for SEO to include internal links back to your own site or blog when you can, but it also establishes credibility when you link to outside sources.
Read up on what facts that you think are valuable and information and include statistics when you can, or when appropriate.
5. Write Outline
Writing outlines are a great way to speed up the writing process. Start with a strong introduction and conclusion (and make sure your keyword is in the first and last paragraphs). Then you can decide whether you’re writing a list or how to break the content into easy chunks.
6. Fill In The Rest
After you’ve created an epic blog post outline, you’re ready to fill in the gaps! Blog posts rank higher on search engines when they have more words. So make sure that at a minimum, your blog posts are 1000 words, though 1,500-2,000 seem to rank the best.
However, we recommend checking other posts in your industry that are ranking for the keywords you’d like to rank for. If they only write 500 words, then your 700-1000 word posts are going to rank great. But if everyone is averaging 1000+ words, you might want to try going above and beyond (assuming that all the words you write provide value).
7. Check The Essentials
Before you hit publish on your blog post, do a quick double check! How’s your spelling and grammar? Do you have a strong introduction that properly tells people what they are about to get into?
Is there a call to action in the conclusion? How many times did you include your keywords? Is everything formatted correctly? How many internal links did you include? Is it long enough?
Once you’re confident there is nothing you can do to make this epic blog post even more amazing, then you have our permission to publish it!
8. Last Step
The last step to writing a blog post is to enter in the title and keyword into your keyword map. Keep track of the category you’re writing for, include the slug, SEO title, and metadata, and you’ll be good to go when it’s time to write again.
Did you make this far? We hope this helped you find a steady process for creating blog posts that do more than just provide value. We hope that learning how to write content increases your website traffic and ultimately brings you more sales.
The goal of marketing is to help bring in more successful business, and having blog posts is an essential piece to our strategy.
If all of this sounds too overwhelming to you, you’re not alone! Let OMH Agency evaluate your current marketing plan. We’d love to help you feel like your inbound marketing strategy is actually working for you.
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