As marketers, you’d be surprised at how many people ask us about quick marketing results and yet DO NOTHING to get them. If you’re serious about growing your business and using your marketing to get you fast results on a digital spectrum and in actual revenue, you’ve come to the right place!
We think it’s important to mention right off the bat that though there are some quick ways to see results, the majority of marketing is NOT fast. In fact, marketing in general should be thought of as a big ship working for your business. Some of the methods we will talk about are like little speedboats, and they can quickly get you some results. But in reality, they don’t carry very much weight.
If you want to be a powerful company that makes waves and has a marketing strategy that can pull its weight, it needs to be a big cargo ship. Effective, strong, can withstand the tough waters, and, though isn’t super speedy, gets you to where you want to be.
However, we do have some ideas on how you can quickly grow your campaign, reach more people, and ultimately bring in more business on and offline.
Quick Marketing Results – Tips To Help Your Business Grow
1. Pay Per Click Advertising
This might be an obvious one, but it’s a big one. Pay per click (PPC) advertising is kind of exactly how it sounds – businesses and advertisers are only charged when someone actually clicks on their add. PPC is a great online advertising model because you can display ads for your goods or services to people searching for things that are relevant to your business. You probably already have a good handle on how PPC works, but if you’re diving in for the first time, Neil Patel has some great blogs to help you get started with Adwords here and with Facebook here.
There are few things to keep in mind for PPC when trying to get quick marketing results:
Have a Goal – Whether you are using Facebook or Google Adwords, the biggest thing your ad should have is a measurable goal. What do you want your customers to do? Where do you want them to go?
Typically when creating an ad you should link to a landing page. This landing page should ALSO have a goal. When we make websites for clients, we tell them that each page is basically just another paid employee. It should have a specific job and should do that job well. If that page or employee isn’t performing, it should be evaluated and adjustments should be made to get that job done.
Monitor the Results – If you want your ads to be successful, you have to monitor them. It would be a big mistake to just throw anything up any old way and expect them to work perfectly. For both Adwords and Facebook, checking to see how they are performing is crucial to getting the best results for your money. If you don’t set up your campaigns with care, your PPC rate might go through the roof and your budget might be spent before you ever see results.
Adjust the Campaign – A lot of businesses make the mistake of blaming the platform for not getting them results instead of realizing that they just aren’t making the ads work for them. Adjusting ads and re-evaluating is essential to making successful advertisements. It is completely possible that you are placing the wrong ad in front of the wrong people. Split testing is VITAL to understanding your target audience and getting the results your business needs.
Fix All the Moving Parts – This piece goes along with adjusting the campaign. There are pieces to every ad campaign that can be adjusted. The image, the text within the image (if any), the headline, the call to action, the list goes on. Adjusting these pieces and using what works can help your campaign go from 0 to 100 quickly!
A quick tip for split testing ads is to create your ad, and then create the same ad or two with only ONE thing different. The only way to know FOR SURE where you are getting results from on each ad is to change only one thing in all of your test ads. If you have 2 completely different ads, you can’t be sure what is working in each of them.
The main thing to remember with PPC is that money kind of controls the world. The more money you have to put into them, the more money you will get out of them! Isn’t it great how the world works like that? Not stressful at all right?
But the good news is that if you do the research and set up your ads right, business will start to flow in and you won’t have to worry so much about it. Plus, your business shouldn’t have to solely rely on its digital marketing campaign to bring in business. This article is about all types of marketing and you should know that digital marketing is merely a tool to help your business GROW. A really awesome tool, if you don’t mind us saying. We love it.
2. Outbrain (And Other Content Promoters)
Outbrain is one of the world’s leading discovery platforms that helps get your brand’s message discovered by your target audience. Basically, you set up a campaign with them and then your content appears as recommended on other publishing sites. Your content could be recommended to readers and users on over 70,000 sites, including premium sites like CNN and Time Inc.
Our favorite thing about Outbrain is that the more engagement (clicks) your content gets over time, the less it costs to promote it! These types of services are awesome because you help drive highly engaged traffic to YOUR site and you can build a whole new audience. Taboola is another large provider for promoting your blog links.
These times of content promoters are a great way to get quick marketing results because you can pay more to be seen more. Their campaigns are similar to creating ads and you’ll want to know who your target audience is so that you are turning interested click-happy readers into valuable leads.
Here’s the catch: you have to have a blog with a focused goal. If your blog is just nonsense content and you don’t care if it is driving traffic, these types of services won’t work for you!
A business blog should have a clear goal of turning curious onlookers into qualified leads and then ultimately boosting sales. You want content that is informative and relevant to your brand. Is it something your customers would actually want to read? If your answer is no, you should probably start working on making your blog more focused and interesting to your readers.
Remember that even if you aren’t using any services to promote your blog content, a good blog will do well organically. Blogs that do well on their own will also help your website, and vice versa.
3. Discounts and Special Offers
We almost didn’t want to include this as a way to promote quick marketing results. It seems like an obvious way to drive sales and traffic. Who doesn’t love a good deal? But there are few things to think about when offering discounts and special offers.
- People are way too used to this kind of marketing strategy. In fact, most people have become numb to them. We see discounts everywhere, and now we ignore them.
- Are you trying to attract new lifetime customers, or are you trying to attract people who are searching for discounts? If you are constantly lowering your prices, you might actually be lowering your standards. Offering discounts attract people who NEED discounts.
Instead, the best thing you can do instead of offering just a quick discount is to add value to your business. The goal is to make your business more valuable to clients for less. For example, instead of offering a $5 discount on a bottle of wine, throw in a free bottle opener. Adding value without seeming cheap or gimmicky makes your business more appealing and will bring in more business in the long run. Does that make sense?
Though discounts and special offers are a quick way to see a spike in engagement and hopefully a spike in sales, it doesn’t always bring in the lifetime customers you want for your business.
4. Offline Marketing In Conjunction With Inbound Marketing
Combining your offline marketing with your inbound marketing is an excellent way to follow up with your leads and actually make an impact with your marketing. Ok, so maybe you won’t quite get super quick marketing results with this method. It might be more like a cargo ship than a speedboat, but the important part of the analogy is that you have a lot more power in a cargo ship than a tiny speedboat. It might not be AS fast, but it is a lot more effective for getting things done.
Let’s explain what we mean. First, let’s explain inbound marketing. Inbound marketing is a digital technique for bringing customers to your business using content marketing, social media marketing, and search engine optimization. Offline marketing, on the other hand, is everything else – radio and print advertising that could include billboards or signs, telemarketing, tv commercials, even word of mouth.
When we tell you to combine your offline marketing with your inbound marketing, we mean that all of your marketing should FEEL like your business. If you are handing out flyers that are showcasing an event or sale, your website should also include details. Your email campaign should include the same information. If you are working hard to sell a new shipment of product for a discount, it’s not enough to just put window paint on the front of the store. Send an email, post it on social media, post it on your website or blog (probably both).
When your customers go to your website or blog and it feels like they are inside your store – that is MAGIC. Having your physical marketing strategy in conjunction with inbound marketing is MAGIC! That is called brand identity and when people recognize your business, online or off, your business will organically do well.
Here’s the important thing to remember – If your customers see something in the store, or see a flyer, or hear something from a friend, and they go to your website and can’t find the information they are looking for quickly and easily, you will probably lose a sale. Everyone checks online these days. If your customers or client prospects find that your inbound marketing is lacking, it might actually make your business seem inauthentic.
The Bottom Line For Quick Marketing Results
When it comes to getting quick marketing results, there are a few things you can do to get results FAST, but the reality is that slow and steady wins the race. If you have a solid business, a website that works FOR you, a steady email and blog campaign, and are constantly looking for ways to add value to your business, you will get sales and results.
Marketing should be considered a powerful tool to help people find your business. If you utilize inbound and offline marketing in a strategic way, your business can grow exponentially.
Are you struggling with your marketing strategy? Or do you have a team that is doing the hard work for you? If you have any questions about how having a strategy can bring you both lifetime customers and quick marketing results, let us know! We would love to help your business get focused.