My Email Goes to Spam: Make it Stop!
Are you finding that your email goes to spam and you aren’t sure how to fix it?
“One of the big reasons that it is getting harder to avoid emails going to spam is that spam filtering has become more rigorous. Webmail providers are simply cracking down harder on spam. However, the filters aren’t 100% accurate, so sometimes legitimate emails go to spam too.” – OptinMonster
11 Reasons Your Emails Go To The Spam Box (OptinMonster)
Many of this advice was given for email list campaigns but can be very helpful when troubleshooting regular emails sent to individuals that are getting dumped into spam folders.
As I researched reasons regular emails get dumped into recipient emails, much of the tips came from email campaigns – but these tips on how to avoid campaign emails (bulk emails/newsletters) going straight to my client and/or other innocent bistanders’ email SPAM folders, came in very handy.
A Few Things I Do to Avoid that Dreaded “Email Goes to Spam”
Nothing seems to be surefire, so we test A LOT of methods to improve deliverability. In addition to the above tips, here are a couple, easy to implement things we did to improve deliverability.
It was very important that we did SOMETHING because the people we are sending to actually WANT to get emails from us!
1. Remove as Much HTML As Possible – Including the Fancy Signature
I love the idea of a pretty, fancy, photo and link inclusive email signature, but not at the expense of getting emails to successfully arrive to people who are actually EXPECTING to receive emails from us.
So, I removed the beautiful, custom (and premium), Wisestamp signature:
REPLACED WITH SIMPLE SIGNATURE
2. Send Using Unique Domain
I am all about transparency and authenticity.
However, I have sent email to people who SPECIFICALLY asked for updates and news be sent to them, only to find them “unsubscribing” because they no longer want to receive emails.
Seems innocent enough.
HOWEVER – I don’t want a seemingly simple, obvious request to impede my send-ability for future emails.
So, when I send emails to BreakAway Agents (amazing agents that want to help share ideas with other agents), I use a separate email, email@example.com.
It’s an OMH Agency brand, but it separates the send-ability reports and statistics. What is reported through that domain is *kind of* separate from @omagency.com emails.
It is kind of separate because (sorry for the technical info), but it uses the same IP address, but it is a different domain. The domain reporting is separate from omhagency.com, but the IP address reporting is the same.
Some separation is better than none.
3. Follow the Tips Above – Especially Scanning Before Sending
Let’s be real – when my clients don’t get an email from me, I know pretty quickly and the problem is resolved.
HOWEVER, when I am building relationships with people who are new in my circle, this is when deliverability comes into play.
I interview some of the top real estate agents in the industry.
Once the interview goes live in our podcast, BreakAway Agent, I want them to know ASAP where to find it an how to optimize this amazing PR opportunity.
When I email them with the link and artwork (which they get for free), if they don’t get it, I can only assume that they must think I dropped the ball (even though that is highly unlikely).
I need to get that info to them ASAP – not only for myself but so that they have what they need for absolutely free promotion.
Deliverability is VERY important for new relationships – so that’s why these tips are important for YOU.
You want your new prospects and clients to know you are ON TOP of things.
Check the details so you have the best chances of showing those potential clients that you are ON TOP OF THINGS!! Way above and beyond any other real estate agent or business owner.
You get one shot.
Give it your best (I promise that I do, too).
Tell me what you think and/or any issues/questions that you have that I missed.