“Make hay while the sun shines.” In other words, for a successful home builder, marketing is best done during construction booms.
Despite the slowdown brought about by the pandemic, the rate of home construction in the US is showing a steady rise. The total number of housing units constructed in 2021 indicated a growth rate of 15.6% over 2020.
What’s more, this trend is expected to continue through the current year as well.
The Top Home Builder Marketing Ideas
The evolving digital marketing ideas have left the traditional concepts of billboards and commercials behind. Even email marketing is not what it used to be a few years back.
A solid marketing plan ensures that your customers don’t view advertisements as interruptions. Besides, the home building industry has its roots in the technical domains of engineering and architecture. So, developing marketing content for customers without technical expertise can be a challenge.
Here are a few tips that will help you boost your inbound marketing strategies.
Optimize Your Website for Google Ranking
While the Google algorithm for ranking websites is too complex, some simple ways can make your website get the top rank. For that, you need a comprehensive SEO strategy that will build the credibility of your website.
To start with, make sure that all the information on the site is specific to your business location. Check the main queries that customers in your locality have. Then answer those queries through blog posts and video-based content.
A robust website needs to be well-designed, responsive, and load fast. It should also contain the contact details for your business, along with a map and directions page. Makes sure you add all the necessary information for the available homes for sale along with top-quality images.
Establish Your Presence in Social Media
Social media marketing needs to be an integral part of your marketing strategy to connect with your target audience. Using multiple platforms like Facebook, Instagram, Twitter, and Pinterest can help communicate closely with the customers. It can improve your customer service as well.
These platforms are also great for sharing the images of the new projects and answering customer queries. Interacting directly with the customers can also help you be more aware of the customer’s needs and sentiments. The interactions also allow you to get more personal with the customers and give them a behind-the-scenes look at your company.
Since these platforms rely on visual imagery, they also effectively build a brand. Rich social media content with features like virtual tours can establish the reliability of your brand. You can also use advertisement campaigns and pay-per-click advertising through these platforms to direct customers to your website.
Develop a Branding Strategy
It will help promote your brand as a reliable choice for potential customers. To do that, you need a consistent branding policy that matches your brand’s image.
During an online search, customers can get turned off by inconsistencies in the marketing tone of a brand. Quite often, there are noticeable inconsistencies between the company’s website and social media pages. Ensure that the content quality and representation match across all digital platforms.
Beyond that, you need to have an eye-catching brand logo that reflects the style and vibe of your brand. Then, update your brand’s digital footprint to ensure that all the available online information is correct.
Use the Popularity of Video
Since video is the most popular form of content consumed online, you should use it effectively to generate qualified leads. That means you need to hire a professional to create top-grade video content.
For starters, you can post video walk-throughs of the homes up for sale. To make a better impact add some drone footage of the location. Videos help improve customer engagement and create a better impression.
Next, post video testimonials to boost your marketing campaigns. Take the help of satisfied clients to talk about how customer satisfaction is your priority. Video can also be a great way to answer the queries and doubts that customers may have. A live question and answer session will educate the customers and showcase your business objectives.
Write Compelling Content
Apart from video, you need to write a wide variety of content in blog posts, lists, and infographics. Well-written content will help educate customers and allow you to answer the common questions that they have.
Blogs and articles will not add directly to your sales volume. They also improve your SEO and give your brand more visibility. Written content draws in more organic traffic and improves conversion rates in the long run.
It is important to post regular blogs and refresh your content periodically. If you do not have any fresh content ideas, you can upgrade the old content and correct any errors. Keep in mind that search engines prefer long-form articles. So, it is best to write articles that are a minimum of 1000 words in length.
While developing content for your website and social media pages, make sure to preserve the visual richness and functionality. At the same time, do not forget to evaluate your top competitors to generate new ideas.
Now that you have these practical tips to polish your home builder marketing strategies, it is time to get started.
Click here for a free marketing consultation to talk about ways to accelerate what’s already working for you and implement other builder marketing strategies.