In the dynamic world of digital media, podcasting has become a compelling platform for individuals and business.

It provides a platform for your voice to be heard, build communities, and even monetize content.

As we roll into 2024, although the podcasting landscape continues to evolve, there are more opportunities than ever for transformative leaders to make their mark.

Can Podcasting Help with Branding?

If you’re looking for a new marketing channel for your brand, start a podcast to offer value and build a deeper connection with your clients.

This extensive guide will walk you through the steps to start a podcast and propel it towards growth in this exciting year.

How Much does it cost to start a podcast?

As you can see here, startup costs can vary widely depending on the equipment and services you choose.

You can start a podcast on a shoestring budget using free software and affordable equipment, or you can invest more in high-end gear and professional services.

Can I Make Money Podcasting?

Yes, podcasters can monetize their content through various channels.

Revenue opportunities include sponsorships, affiliate marketing, listener support, and selling merchandise or exclusive content.

Alternative Approach:

Although building a loyal audience is the generally accepted key to unlocking these revenue streams, podcasters working with OMH Agency use strategies to begin podcasting within a few short weeks of starting.

How Frequently Should I Release New Podcast Episodes?

Consistency is key when it comes to podcasting success, and we recommend releasing new episodes on a weekly basis.

This frequency strikes an ideal balance.

Weekly podcast episodes are manageable for podcasters to maintain high-quality production.

Yet, they are frequent enough to keep listeners engaged and anticipating the next installment.

Weekly Episodes

A weekly schedule helps build a routine for your audience, fostering loyalty and making your podcast a regular part of their week.

Additionally, it’s important to choose a specific day and time for releases, as consistency in timing can enhance audience expectations and listening habits.

Steady Growth

Sticking to a weekly release schedule can contribute to a steady growth in your listener base.

Additionally, it improves your podcast’s ranking on platforms, as it signals ongoing activity and fresh content.

Remember, reliability in your publishing cadence can be just as critical as the content itself in cultivating a devoted following.

STEP 1: Develop a Growth-Ready Podcast Plan

Starting a podcast isn’t just about hitting record and speaking into a microphone.

Launching a relevant podcast is about crafting a strategy that sets you up for long-term success.

Let’s delve into the tasks that will lay the foundation for a growth-ready podcast from the first podcast episode to the 500th.

Determine a Podcast Topic

It’s time to turn your new podcast idea into a winning podcast and shape the success and sustainability of your show in the podcasting space.

Crafting a Captivating Podcast Topic

When you start a podcast, craft your podcast topic that captivates both you and your audience. Begin by evaluating your own interests and expertise.

Pick a subject that you are passionate about and knowledgeable in.

Your enthusiasm will resonate with listeners and become a magnet for engagement.

Understanding and Engaging Your Target Audience

Next, consider your target audience: what are their hobbies, challenges, and desires?

Identify a niche that hasn’t been thoroughly explored or approach a popular subject from a unique angle to differentiate your podcast.

Establishing a Unique Niche and Building Your Brand

Remember that a well-defined topic can help in attracting a dedicated audience and establishing your own podcast brand.

Ensuring Topic Depth for Long-Term Success

Before making a final decision, ensure the topic has enough depth for you to produce consistent, quality content over time.

You want subject matter that maintains listener interest and promotes ongoing growth for your podcast.

Choose Your Podcast Format

Map out the blueprint for your show.

When you start a podcast, you might opt for a

  • narrative style,

  • a conversational approach,

  • or an interview-based format.

Each style appeals to different audiences and requires varying levels of preparation and editing.

Be clear about your format from the outset, as it will guide many of your content-related decisions.

Will Your New Podcast be Interview-Based?

We at OMH Agency Specialize in Interview-Based Shows.

Interview-based podcasts offer a range of benefits that can make them a particularly appealing format for both creators and listeners.

Here are five reasons why we consider interview-based podcasts the best option:

  1. Diverse Content and Perspectives:

    • Each episode can bring a new guest with different insights, stories, and experiences, providing a rich tapestry of content that keeps the podcast fresh and interesting.

    • Interview-based podcasts allow for a variety of viewpoints on any given topic, which can foster a deeper understanding and appreciation for the subject matter among listeners.

  2. Expanded Audience Reach:

    • Guests often share their appearances with their own followers, potentially attracting new listeners to the podcast.

    • The combined network effect of host and guest can exponentially increase the visibility and reach of the podcast.

  3. Learning Opportunities:

    • Hosts have the chance to learn from experts and thought leaders, passing that knowledge on to their audience.

    • Interviews can delve into niche topics that might not be easily accessible otherwise, providing valuable educational content.

  4. Networking and Relationship Building:

    • Hosting an interview podcast can open doors to new professional relationships and collaborations for the host.

    • Through interviews, hosts and guests can establish meaningful connections that may lead to future opportunities beyond the podcast itself.

  5. Enhanced Credibility and Authority:

    • Associating with reputable guests can boost the credibility of the host and the podcast.

    • Consistently delivering high-quality interviews with knowledgeable guests positions the podcast as an authoritative source within its niche.

Podcast Interview Format

Interview-based podcasts can offer a dynamic and engaging format that benefits both creators and audiences alike.

You get the added bonus of potentially high listener retention due to engaging storytelling and expert insights.

As a result, this podcast format stands out as a powerful tool for building a loyal and expanding audience.

The Art of Choosing Your Podcast Title

Selecting the perfect title is a blend of art and strategy.

It’s about capturing the essence of your content while also considering discoverability and brand alignment.

  1. Crafting a Descriptive and Memorable Name

    • Your podcast name should be descriptive yet concise, giving your audience a clear idea of your show’s theme or angle. Also, aim for a title that’s easy to remember, pronounce, and spell, making it simple for people to search for and share your show.

  2. Steering Clear of Naming Pitfalls

    • Avoid common pitfalls like using numbers that can be confused between their spelled-out and numerical forms or including generic terms like “podcast” which add little value.

  3. Ensuring Your Podcast Name is Unique and Available

    • To ensure uniqueness and availability, research your chosen podcast title online and across social media platforms. Additionally, check if the domain is available to purchase, just in case you want to use it in the future.

  4. Infusing Your Brand’s Personality into the Name

    • Incorporate keywords that reflect your content for better SEO, but also let your brand’s personality shine through—whether it’s witty, authoritative, or conversational.

  5. Making a Lasting First Impression

    • A compelling podcast name is your first impression and helps you stand out from other podcasts, so make it resonate with your target audience and embody the promise of what they’ll gain by tuning in.

3 How to Select a Podcast Title - Show Personality

Remote Recording Software

Your choice of audio recording software is pivotal.

Tools like Audacity, Adobe Audition, and Reaper offer a range of functionalities for beginners to advanced users.

Consider ease of use, available features, and compatibility with your operating system when making your choice.

Find Ways to Boost Audience Engagement

From interactive polls to listener call-ins, the more you engage with your audience, the more invested they become in your show. 

Social media is another powerful way to provide opportunity for audience engagement.

Episode Length: How Long Podcast Episodes Should Be

Understanding the Importance of Episode Consistency

There’s no one-size-fits-all answer to the perfect episode length.

However, consistency is crucial.

Whether your episodes are 15 minutes or an hour, aim for a consistent length so your audience knows what to expect.

Finding the Sweet Spot for Your Podcast Length

There’s a delicate balance between providing enough content to delve deeply into your subject and keeping episodes short enough to maintain listener attention.

4 How Long Should a Podcast Episode Be

As you start a podcast, experiment with different lengths and ask for listener feedback to find the sweet spot.

Adapting Length to Podcast Format and Content

Podcast episode lengths can vary widely depending on the format, content, and preferences of the podcast host(s).

Generally, business podcasts can range from brief 15-minute updates or discussions to in-depth interviews or analyses that might last an hour or more.

Researching Average Episode Durations

To get an idea of how long a specific podcast’s episodes typically are, you can check the multiple episodes on a podcast platform like Spotify to see the duration of each episode.

Prioritizing Content Quality Over Duration

In general, it’s best to focus on content quality and value rather than strictly on duration.

Podcasts should be as long as necessary to cover a topic thoroughly and engagingly, without unnecessary filler or tangents that could disengage listeners.

Choose a Podcast Hosting Service

Podcast platforms are where your audio files live on the internet.

It provides you with a Podcast RSS Feed and audio file, which you’ll submit to podcast directories.

Look for a host that offers robust analytics, dependable uptime, and excellent customer support.

Create Signature Podcast Intro Music and Compelling Outro

A consistent podcast intro and outro can help brand your podcast, setting the tone for each episode and providing a familiar bookend for your listeners.

Keep it brief, engaging, and reflective of your podcast’s personality.

5 Find the Best Podcast Music

Podcast Recording Equipment to Improve Quality

Investing in quality podcast recording equipment is essential.

A good podcast mic, headphones, and audio input will significantly improve the sound quality of your recordings, which can be a deciding factor for listeners choosing whether to subscribe.

Crafting Content with Your Listener Persona in Mind

Imagine speaking directly to a single listener who embodies your target audience.

This can help make your podcast content more relatable and personal, fostering a stronger connection with your audience.

The Importance of a Detailed Podcast Listeners Persona

When you’re crafting your first podcast show, it’s crucial to envision a listener persona – a detailed profile of your ideal listener.

This persona should encapsulate their demographic traits, interests, listening habits, and the challenges or desires they have that your podcast aims to address.

Tailoring Your Tone to Your Audience

By having a clear picture of who you’re talking to, you can tailor your content, tone, and approach to resonate with that specific individual.

Defining Your Podcast’s Audience Promise

Expanding on this, the concept of the Audience Promise ties directly into the listener persona.

The Audience Promise is your commitment to delivering a specific value or transformation to your listeners through your podcast.

Crafting an Engaging Audience Promise

For instance, if your listener persona is entrepreneurial thinkers looking for comeback stories and personal development, your Audience Promise might be:

“Every episode will provide actionable insights and inspiring stories to fuel your next business breakthrough and personal growth journey.”

Aligning Content with Your Listener’s Expectations

By integrating the Audience Promise into your marketing and content creation strategy, you ensure that every piece of content you produce is aligned with what your listener persona seeks.

Building Trust and Loyalty Through Consistency

This promise becomes the compass guiding your podcast’s direction and the filter through which all content should pass.

It helps in maintaining consistency and sets the expectation for what your audience can look forward to in every episode.

Connecting Deeply with Your Target Audience

In essence, by thinking of your Listener Persona and working in the Audience Promise, you’re creating a powerful synergy that connects deeply with your target audience, builds trust, fosters loyalty, and keeps your listeners coming back for more.

Podcast Growth Starts With Your First Few Listeners

Building a loyal audience starts with your first few listeners.

These early adopters can become your biggest advocates if you engage with them and provide content that resonates.

Ask for their feedback, involve them in your content creation, and make them feel like a part of your podcast’s journey.

Word-of-mouth referrals from these initial listeners can be an incredibly powerful tool for growth.

Outline your first episode 

An outline for your first episode can act as a roadmap, helping you cover all the points you want to hit without rambling.

It can also help reduce anxiety, knowing you have a plan to guide you through the recording.

Watch our video, “Anatomy of a Winning Podcast Interview.”

Podcast Technology and Equipment to Start a Show

 Record Your Podcast Episodes

With planning and preparation complete, it’s time to record.

Make sure your recording equipment is properly set up and tested, and try to record in a quiet space with good acoustics.

Stay relaxed and conversational, and don’t be afraid to re-record segments to get them just right.

STEP 2: Write a Compelling Podcast Description

Your podcast name and description should succinctly convey the value of your podcast to potential listeners.

It should highlight the topics you’ll cover, the format of your show, and what makes your podcast unique.

When crafting a compelling podcast description as you start a podcast, it’s important to communicate the essence of your show to your ideal audience succinctly and persuasively.

Here are some key considerations:

Audience Targeting:

  • Clearly identify who your podcast is for.

  • Use language and a podcast theme that resonate with your intended audience to ensure they feel the podcast is relevant to them.

Content Summary:

  • Summarize the main topics, themes, or content your podcast covers.

  • This helps listeners understand what they can expect to learn, hear, or experience.

Unique Value Proposition:

  • Explain why your podcast stands out.

  • Highlight what makes your show unique and how it adds value to listeners, whether it’s through entertainment, education, or inspiration.

Episode Release Schedule:

  • Inform your email list and listeners when new episodes are released so they know how frequently they can expect new content from your show.

Tone and Personality:

  • Convey the tone and style of your podcast.

  • Whether it’s conversational, educational, comedic, or formal, the description should match the overall feel of your podcast.

SEO Considerations:

  • Incorporate relevant keywords that potential listeners might use to search for content like yours.

  • This helps improve the visibility of your podcast on search sites and podcast directories.

 Language and Clarity:

  • Use clear, concise language that’s easy to understand.

  • Avoid jargon, complex terms, or overly long sentences that might confuse or deter listeners.

Call-to-Action:

  • Encourage readers to take action, such as subscribing, sharing, or listening to an episode. A strong call-to-action can convert a reader into a listener.

 Social Proof or Credibility:

  • If applicable, mention any awards, recognitions, or notable guests that could lend credibility to your podcast and entice new listeners.

 Contact Information:

  • Provide ways for listeners to connect with you, such as social media handles or a podcast website, fostering community and engagement.

Remember, a podcast description is often the first point of contact with your audience, so it should accurately reflect the content and hook listeners with its relevance and appeal.

Create a Plan to Leverage Your Podcast for Brand Growth

STEP 3. Make Your Podcast Cover Art Stand Out

Your podcast artwork is often the first thing potential listeners will see, so it needs to make a great first impression.

Use high-contrast colors, legible typography, and an image that captures the essence of your next podcast topic.

Avoid clutter and make sure it looks good both in full size and as a thumbnail.

Creating cover art that stands out is crucial for attracting listeners in a crowded podcast landscape.

Here are five tips based on the knowledge base to help your own podcast artwork make a strong impression:

  1. Be Bold and Use Color Effectively:

    • Utilize vibrant and complementary colors so that it pops and catches the eye.

    • Play around with color combinations, like analogous or complementary colors, so as to convey the right mood and attract your target audience.

  2. Simplicity and Clarity:

    • Keep the design simple and focused.

    • Aim for less clutter, limit text to five words or less, and use two or three primary colors. A clean and streamlined look is more effective, especially when viewed as a thumbnail.

  3. Reflect Your Podcast’s Content and Personality:

    • Make sure your podcast artwork clearly indicates what your podcast is about.

    • Incorporate recognizable symbols or elements that communicate your podcast’s theme or subject matter.

  4. Consider Different Use Cases:

    • Your podcast cover art will appear in various sizes and platforms, from app thumbnails to social media posts.

    • Ensure your design maintains its integrity and legibility across different formats and sizes, with key elements visible even when scaled down.

  5. Cohesive Branding:

    • Maintain a consistent visual theme across all promotional materials, including social media, email headers, and your website.

    • The artwork should be flexible and adaptable while reinforcing your podcast’s brand identity.

Podcast Cover Artwork

By following these tips, you can create podcast artwork that not only stands out but also effectively communicates your podcast’s essence and appeals to your intended audience.

STEP 4: Create Your Audio Podcast Branding

Consider hiring a local or VA from Fiverr professional designer for your artwork and a composer for original music.

Resources like Music Radio Creative can create intros, outros, trailers, and other audio branding for a very reasonable price.

  • They make our intros

  • They also have full audio branding

  • Affordable and AWESOME 

Alternatively, you can source high-quality, royalty-free music to serve as your theme.

STEP 5: Purchase Your Podcast Equipment and Test Your Podcasting Software

What Equipment Do You Need to Start a New Podcast?

The essentials include a good podcast microphone, headphones, a pop filter, and a quiet recording space.

As you grow, you might add mixers and professional video and editing software to your setup.

Podcast Equipment

Here’s a quick punch list of essential podcasting equipment, including studio backdrop options:

Podcasting Equipment to Record Audio

  1. Podcast Recording Microphone: Choose between a USB microphone for ease of use (e.g., Audio-Technica ATR2100x-USB, Blue Yeti, Samson Q2U) or an XLR microphone for higher quality and control (e.g., RØDE Procaster, Electro-Voice RE20).

  2. Headphones: Noise-canceling headphones for monitoring audio.

  3. Audio Interface: For connecting XLR microphones to your computer.

  4. Mixer: Optional, for managing multiple audio sources.

  5. Pop Filter: To reduce plosive sounds.

  6. Mic Stand: For proper mic positioning.

  7. Shock Mount: To minimize vibrations and handling noise.

  8. Cables: XLR cables if using XLR microphones, USB cables for USB mics.

  9. Headphone Amplifier: If recording with multiple people, to provide individual headphone feeds.

Recording and Editing Equipment:

  1. Computer: A reliable computer for recording and editing.

  2. Digital Audio Recorder: Optional, for backup recording or portable use.

  3. Recording Software: A DAW (Digital Audio Workstation) for recording and editing your podcast.

  4. Memory Storage Devices: For backup and archiving episodes.

Studio Setup:

  1. Sound Proofing Materials: Acoustic panels, foam, bass traps, etc., to improve audio quality.

  2. Backdrop: A professional-looking background that aligns with your podcast’s brand. Could be a solid-colored backdrop, branded banner, or a neatly arranged room.

  3. Lighting: Softbox or LED lights to ensure you’re well-lit if doing video podcasts.

Live Streaming Equipment (if applicable):

  1. Camera: A reliable camera or high-quality webcam if you’re also recording video.

  2. Live Streaming Software: Such as Switcher Studio, if you plan to live stream your podcast episodes.

  3. Internet: A stable, high-speed internet connection for live streaming.

Accessories:

  1. Backup Batteries/Power Supply: To prevent interruptions during recording sessions.

  2. Cable Management Tools: To keep your space tidy and safe.

  3. Furniture: Comfortable and functional seating, along with a table or desk.

 Remember, while having quality equipment is important, the content of your podcast and your connection with the audience are paramount.

 You can start with the essentials and gradually upgrade your equipment as your podcast grows.

 Do your research to find the best equipment within your budget.

 Once you’ve made your purchases, spend time getting familiar with how everything works together.

 This will save you from frustrating technical issues during recording.

 Please check the links for current availability and prices (subject to change).

Low-Cost Podcast Setup:

  1. Podcast Recording Microphone: Samson Q2U ($59.99)

  2. Headphones: Audio-Technica ATH-M20x ($49.00)

  3. Audio Recording Software: Audacity (Free)

  4. Hosting Platform: Anchor (Free)

 Medium-Cost Podcast Setup:

  1. Podcast Recording Microphone: Audio-Technica ATR2100x-USB ($99.00)

  2. Headphones: Sony MDR-7506 ($99.99)

  3. Audio Interface: Focusrite Scarlett Solo (3rd Gen) ($119.99)

  4. Editing Software: Adobe Audition (Seven-day free trial, then $20.99/month)

  5. Hosting & Distribution: Captivate

High-Cost Podcast Setup:

  1. Podcast Recording Microphone: Shure SM7B ($399.00)

  2. Headphones: Sennheiser HD 650 ($499.95)

  3. Audio Interface: Universal Audio Apollo Twin MKII ($899.00)

  4. Editing Software: Pro Tools (from $29.99/month)

  5. Hosting Platform: Captivate

 Please note that the prices are approximate and subject to change.

 Additionally, other associated costs may include mixers, microphone stands, pop filters, soundproofing materials, and additional accessories or software as needed.

 It’s essential to consider the balance between your ambitions and budget when selecting the best podcast equipment for your needs.

Best podcast microphones

 The right microphone can make all the difference.

 Whether you choose a dynamic microphone for its durability and sound isolation or a condenser microphone for its sensitivity and audio fidelity, make sure it suits your recording environment and format.

Podcast Studio Setup for a Show-Stopper

 Dynamic Microphones:

  • How They Work: Dynamic microphones use a simple electromechanical mechanism where sound waves vibrate a small diaphragm attached to a coil that moves within the magnetic field of a magnet, generating an electrical current.

  • Characteristics: They are rugged, durable, and can handle high sound pressure levels without distortion, making them ideal for loud sources.

  • Best Environments: Dynamic microphones excel in live performance settings, such as on stage with loud instruments or in environments with high ambient noise. They are also beneficial for on-the-go recording or in situations where the microphone may be subject to rough handling.

 Condenser Microphones:

  • How They Work: Condenser microphones employ a capacitor to convert acoustic energy into electrical energy. They consist of a diaphragm placed very close to a backplate, forming a capacitor. Sound waves cause the diaphragm to vibrate, changing the capacitance and producing an audio signal.

  • Characteristics: Condenser microphones are more sensitive and capable of capturing a broader frequency range and subtle nuances in sound, making them ideal for capturing vocals and delicate sounds.

  • Best Environments: Due to their sensitivity and higher audio fidelity, condenser microphones are best suited for controlled studio environments where you can manage acoustics and minimize background noise. They are preferred for voice-over work, podcasting, and capturing acoustic instruments.

 In summary, if you’re working in a noisy environment or need a mic that can handle high volume without distortion, a dynamic microphone is the way to go.

 Conversely, if you’re recording in a quiet studio and want to capture the detailed nuances of the sound, a condenser microphone would be more appropriate.

Video Podcasts

 Podcast apps like Spotify and Apple Podcasts as well as the #1 Search Engine, YouTube, have all encouraged podcasters to submit their video podcast episodes.

Podcast Video Set

 Aside from the essentials listed in the knowledge base, such as cameras, microphones, and recording software, a podcaster looking to start a video podcast may need additional items to enhance their production:

  1. Backdrop or Green Screen:

    • A professional-looking backdrop or a green screen can improve the visual appeal of a video podcast. This allows for customization of the background in post-production or simply provides a clean, consistent look.

  2. Acoustic Treatments:

    • To improve sound quality, adding acoustic foam or panels to the recording space can help reduce echo and audio bounce-back, ensuring clearer sound for both video and audio recordings.

  3. Video Editing Software:

    • While recording software captures the content, video editing software is crucial for post-production work to edit visuals, add transitions, overlay graphics, and fine-tune the final product.

  4. Graphics and Animations:

    • Custom graphics, lower thirds, intro and outro animations, and other visual elements can make a video podcast more engaging and professional.

  5. Teleprompter:

  • For podcasters who script their content or want to maintain eye contact with the camera while speaking, a teleprompter can be very useful.

 These additional items can significantly enhance the podcast’s quality and the audience’s experience, making the podcast more attractive and potentially increasing its success.

Made with Riverside

STEP 6: Record Your Episodes

 Here at OMH Agency, we recommend Riverside for external audio recording device, Captivate to host the podcast, and Auphonic to cut out background noise and improve audio quality.

 Riverside.fm stands out as a strong option for recording interviews remotely for several reasons, which are highlighted in the provided knowledge base:

  1. High-Quality Local Recording:

    • Riverside.fm records each participant locally in full HD, ensuring that each person looks and sounds their best, irrespective of internet connectivity during the interview.

  2. Independent Tracks:

    • It provides separate audio and video tracks for each guest, allowing for more flexibility and precision in post-production editing.

  3. Resistance to Connectivity Issues:

    • The local recording feature means that a bad internet connection will not impact the quality of the recording, which is a common issue with other software like Zoom or Skype.

  4. Progressive Uploads:

    • The software progressively uploads each participant’s track during the recording, saving time after the session ends and minimizing the risk of data loss.

  5. No Software Download Required:

    • Riverside.fm operates in a browser, so neither the host nor the guests need to download an application to participate, simplifying the process for everyone involved.

  6. Intuitive User Interface:

    • The platform is designed to be easy to use, ensuring a smooth experience for hosts and guests, even if they aren’t technically savvy.

  7. Producer and Audience Modes:

    • The software includes modes for producers and live audiences that allow interaction without being recorded, thus not interfering with the final product.

  8. Affordable Subscription Model:

    • Riverside.fm offers a tiered pricing plan that starts with a free option, making it accessible for podcasters at different levels.

  9. AI Transcriptions and Editing:

    • Highly accurate AI-generated transcriptions are available in over 100 languages, and the platform offers a text-based video editor for quick and easy editing.

  10. Integrated Media Board:

    • A built-in Media Board with music and sound effects simplifies the live mixing process, and users can upload their own media as well.

  11. Live Streaming Capabilities:

    • Riverside.fm supports live streaming to major platforms like YouTube, Twitter, Facebook, and Twitch, helping podcasters reach a broader audience and interact with fans in real-time.

 These features collectively make Riverside.fm an attractive option for podcasters looking to conduct remote interviews without compromising on the quality and reliability of their recordings.

STEP 7: Edit Your Episodes

High-quality audio and podcast editing software tools are indispensable. They can help you clean up your recordings, balance levels, and ensure your podcast sounds polished and professional.

Podcast Editing Tools Like Adobe Audition Make it Easy and Dynamic

Audio Editing Tools

Here are some of the best audio editing tools that you can use in conjunction with Auphonic for setting the levels and mastering the final audio file:

1. Adobe Audition:

  • A comprehensive tool offering multitrack, waveform, and spectral display for creating, mixing, editing, and restoring audio content.

2. Audacity

  • A free, open-source, cross-platform audio software that’s great for multi-track editing and recording.

3. GarageBand

  • Ideal for Mac users, it offers a complete recording studio and features a good selection of plug-ins and presets.

4. Logic Pro X

  • An advanced version of GarageBand for professional editing, mixing, and mastering (Mac only).

5. Descript

  • Offers a unique approach to editing by allowing you to edit audio by editing the transcribed text.

6. Pro Tools

  • A professional-grade software that’s a standard in music and audio post-production.

7. Riverside

  • A recording platform that also offers editing capabilities, particularly beneficial for podcasts involving video elements.

8. Auphonic

  • Audio software for the final touches before publishing the episode, like leveling and mastering after you’ve completed the primary editing work.

 Some are more suited for beginners while others cater to advanced users with specific needs such as multitrack editing, advanced effects, or integration with other software. 

STEP 8: Submit podcast to Podcast Directories

 Once your first episode is recorded, edited, and ready to go, it’s time to submit your podcast to directories.

Choosing the Right Podcast Directories for Your Show

 These platforms are where listeners will discover, subscribe to, and download your show.

 Spotify and Apple Podcasts are two of the top directories for podcast listeners.

Spotify is a Popular Podcast App Globally and Apple Podcasts in the USA

 Consider also Google Podcasts, Stitcher, and any other directories relevant to your audience.

 Follow their guidelines closely when submitting your podcast to ensure a smooth approval process. 

Embracing Multimedia by Submitting Audio and Video

 When you start a podcast, consider submitting both the audio output and the video format wherever you can.

  1. Apple Podcasts: The largest and most influential podcast directory in the United States, with a huge listener base.

  2. Spotify: Popular globally, Spotify is a rapidly growing podcast app for podcast listening with a large and diverse audience.

  3. Google Podcasts: Integrated with Google Search, making it easy for Android users and others to discover podcasts.

  4. Stitcher: Popular among podcast listeners for its personalized recommendations and diverse categories.

  5. TuneIn: Offers access to podcasts as well as radio stations, which can increase discoverability.

  6. Amazon Music and Audible: Expanding platforms that reach a wide audience, including audiobook listeners.

  7. iHeartRadio: A significant player in the digital radio and podcast space with a dedicated listener base.

  8. Podchaser: A social platform for podcast discovery that also allows listeners to rate and review shows.

 Additionally, you can consider submitting your podcast to other popular directories such as:

  • Acast

  • Podcast Addict

  • AnyPod

  • iPodder

  • Podcast Gang

  • Laughable

  • RadioPublic

  • Blubrry

  • Learn Out Loud

  • Breaker

  • Listen App

  • Spreaker

  • Castbox

  • Listen Notes

  • Castro

  • Pandora Podcasts

  • Deezer

  • Player FM

  • Digital Podcast

  • Pocket Casts

  • Women in Podcasting (specifically for female podcasters)

 Submitting your show to as many podcast directories as possible is a good practice as it helps ensure maximum engagement and visibility.

 Each directory can attract different segments of listeners, and being present on multiple platforms increases the chances that your target audience will find your show.

STEP 9: Set up Your Podcast Hosting

 Selecting the right podcast hosting platform can have a significant impact on your show’s reach and reliability.

 Your hosting provider will store your podcast’s audio files and generate an RSS feed, which you’ll use to distribute your content to directories.

 When choosing a podcast host, consider factors like storage limits, bandwidth, pricing, and the ability to scale as your podcast grows.

OMH Agency Hosts Client Podcasts on Captivate Hosting Company

Our Choice for Podcast Hosting Service: Captivate

 Captivate has several features that make it a strong contender as a podcast platform, particularly for podcasters looking for comprehensive tools and growth-oriented features right where they have their podcast hosted:

1. Unlimited Podcasts, Hosting, and Team Members:

Captivate allows you to host multiple podcasts with no limit on the number of episodes or team members across all subscription tiers.

2. Advanced Analytics:

The platform offers detailed analytics, including listener demographics and behavior insights, which are crucial for understanding your audience and strategizing your growth.

3. User-Friendly Dashboard:

The Captivate dashboard provides a clear and evolving overview of crucial metrics, content management, and promotional tools that are accessible and easy to navigate.

4. Marketing and Monetization Tools:

Captivate provides marketing links management and monetization features like sponsored content and affiliate marketing, which can be vital for generating revenue from your podcast.

5. Customizable Websites and Players:

You get a customizable podcast website and media player, which you can tailor to fit your brand, enhancing your podcast’s professional appeal.

6. Podcast Growth-Oriented:

The platform focuses on helping you grow your podcast by offering free courses on marketing, voice coaching, and Podcasting 2.0 support, among other resources.

7. Podcast Launch Diagnosis Quiz:

Captivate offers a free quiz to help potential podcasters understand and overcome the barriers to succeeding at podcasting.

8. Captivate Collections:

This feature allows you to create curated playlists or collections for your audience, potentially offering added value and engaging listeners with your back catalog.

9. Responsive Customer Service:

The platform is noted for its responsive and helpful customer service, providing support and advice to users at all stages of their podcasting journey.

10. Integration with Podcast Software:

Captivate integrates with other tools and podcast services, streamlining the podcast production and promotion process.

11. Automated Features:

Tools like automated show notes generation, guest scheduling, and management take the legwork out of some of the more time-consuming aspects of podcast production.

One-Stop-Shop

 Because Captivate aims to be a one-stop-shop for podcast hosting and management, they provide robust tools for both beginner and experienced podcasters.

 Given these points, they offer features that support podcast creation, distribution, marketing, and monetization.

STEP 10: Market Your Podcast to Expand Your Reach

 There are many ways to have a popular podcast. Just as utilizing SEO practices and creating shareable content networking with other podcasters can also give it a bump.

Furthermore, you can leverage guest appearances, offer listener incentives to grow your audience well.

Here is a Punch List of Podcast Marketing Ideas:

  1. Optimize for Search Engines (SEO): Conduct keyword research and optimize each podcast episode title, the episode descriptions, and add website content to increase discoverability.

  2. Leverage Social Media: Share your episodes on social platforms, engage with your audience, and use targeted hashtags. Be sure to use short form video clips as reels, YouTube Shorts, and on TikTok like the most successful podcasts. Consider using paid social ads for greater reach.

  3. Create a Compelling Website: Develop a professional website with show notes, transcripts, and a blog post to provide additional value and attract organic traffic.

  4. Collaborate and Cross-Promote: Partner with other podcasters for guest appearances, mention each other’s shows, and tap into each other’s audiences.

  5. Utilize Email Marketing: Build an email list and keep subscribers engaged with podcast episode updates, behind-the-scenes content, and exclusive offers.

  6. Produce Quality Content Consistently: Release episodes on a regular schedule, focus on high-quality production, and create content that resonates with your target audience.

  7. Engage Your Audience: Encourage listener interaction through Q&A segments, listener shout-outs, and incorporating their feedback into your show.

Measure, Adjust, Grow

Above all, analyze your performance metrics to continually refine your podcast marketing strategy.

 Remember, it’s not just about implementing these tactics but also about measuring their effectiveness and tweaking your approach as necessary.

 For this reason, always strive to understand your audience better and refine your marketing efforts to serve them best.

In Conclusion

 Launching a podcast in 2024 can seem daunting, but with the right preparation, equipment, and marketing approach, it’s entirely achievable.

 This guide has walked you through the steps to get started and provided tips to help your podcast flourish.

 Remember, the key to a successful podcast is engaging content, consistent quality, and a genuine connection with your listeners.

Reap the Benefits of a Successful Podcast

 Have more questions? Podcast FAQ Answered: Check out our Podcast Marketing blog.

 Embrace the journey, and welcome to the exciting world of podcasting!

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 Links to 3rd party websites may be affiliate links. That just means that while we’re recommending tools that we use and love, they might pay us and help support what we’re doing if you end up purchasing from them. We hope that’s ok!

 

30.6 min read / Published On: March 4, 2024 / Last Updated: March 4, 2024 / Categories: Articles, Podcast Marketing / 0 Comments on How to Start a Podcast: Launch to Growth Made Simple for 2024 /

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