Knowing how to write clickable content could make or break your social media sales and lead conversions. If you’re not using social media as a strategy for getting leads and appealing to potential customers, you are missing the biggest market of your life. Social media plays a crucial role in content and product promotion, and most businesses are adjusting well.
Getting more sales using social media boils down to having good content. The right content on your social platforms can boost sales, attract your target audience, and even convert visitors to loyal fans. Here we discuss how to write clickable content that will help your business grow, and give you a few tips on how to drive traffic to your business.
Your Guide On How To Write Clickable Content
It’s not a secret that social media platforms are where you will find people. It is no longer enough to just use word of mouth advertising. We’ve said it before and we will say it again, but life is too short for a bad website, and the same is true for social media. Can your business afford to not have a great social strategy? Maybe the question should be, how long can your business afford to have a great social strategy?
Let’s discuss some simple tips on how to write clickable content that will bring your business to a whole new level.
1. Write Great Headlines First
Maybe this goes without saying but the headline is one of the most important parts of your blog posts (and for social media posts as well). If your headline isn’t engaging and intriguing, it probably won’t get clicked on. When it comes to learning how to create clickable content, practicing with click-worthy titles is one of the most efficient ways to get more engagement.
The trick to getting headlines that people will be excited to click on is to give your readers a different perspective that they might not automatically assume. Typically the most popular headline types are either ones that spark curiosity, and leave them itching to find out what you’re talking about, or are self-explanatory and add value. The question we typically all ask ourselves before we click on a link, usually subconsciously, is “What’s in this for me?” As we are writing our headlines, we want to paint a clear picture of what to expect.
We all get hooked in with “clickbait,” but imagine how much better your content will perform if your clickable headline leads to an informative and engaging article or shows them something they never knew they needed.
For example, “5 Unexpected People Who Are Killing It In Montana Real Estate” might spark more interest than, “Local Agents Are Finding Success in Montana.”
Or if you’re looking for something more informative, a good example is to explain what readers will get when reading, “7 How-To Tips To Staging Your Home Before You Sell.”
The bottom line is that your headline should have both the curiosity factor AND be something they will be glad they read, like with how to lists and questions. A great way to tell if your headline is worthy to be used is to use CoSchedule’s free headline analyzer. They are a great tool we use in-house to score all of our headlines. If they don’t have a score of 70 or above, we won’t use them.
We think most of the above information can also be applied to social media posts. Treat the first sentence of your social post as a headline. It should be engaging, give them a clear picture of what they might expect if they click on whatever link you’re posting (if you’re including one), and give people a reason to keep reading.
We’ve all perused Facebook and Twitter, and scrolled over countless ads and articles because we didn’t think that whatever they said was worth stopping for. When we think of social media as a way to give quick snippets to our readers, we add value because they instantly learned something and hopefully we made our post inviting enough to get more.
For example, a post I saw recently said, “Are you preparing for a career in the business world? Make sure to include some IT training in your education. Here’s why: http://bit.ly/2LGKb1X.”
Because I work in the digital marketing field and am interested in the business world, this would get me!
A boring version of that would be, “Include some IT training in your education. http://bit.ly/2LGKb1X.”
See the difference?
2. Add Value & Keep It Simple
Like we said earlier, the best thing we can tell you about how to create clickable content is to add value to your audience. Answer a question you get all the time. Give your audience something they actually want to know. Adding value establishes you as a business who is not only a solid source of info but as someone who is trustworthy and dependable.
When it comes to social media posts, a lot of times less is more. We’ve all skimmed over lengthy posts looking for something more eye-catching or intriguing. Keep it short and sweet if you can, and link back to your blog post or website if you have more you want to share. If they can establish you as a credible source of information, your customers or future clients will come back and refer you more often.
Another great tip on how to write clickable content is to use an active voice with the word “you.” Addressing people directly in this way can increase conversion rates because it makes it more personal and engaging.
“You won’t believe how easy these house-cleaning tips are!” vs “Using these house-cleanings might make life easier.” Which stands out more to you?
3. Use Visuals & Create Curiosity
These days, it is not enough to just say good words. A big part of knowing how to write clickable content is to also include a visual of some sort that will spark curiosity. You need a good photo that relates to the post, or an eye-catching gif that will make people want to stop for an explanation or a video. Even a well-placed emoji can get users to stop and explore what you’re saying. You only have a split second to hold their attention, so make your post count!
Social media video is becoming more and more of the norm, and users are searching for them more than anything else. We are a visual people, and including video content can grow your brand and reach audiences you never even thought of.
4. Include A Call To Action
When we explain to our clients how to create clickable content, we also mention calls to action. It is often overlooked but personalized calls to action are a great way to empower your client or prospect to do what you want them to do. Hubspot conducted a study that concluded with this mind-blowing stat – Personalized Calls to Action Convert 202% Better than generic calls to action.
That seems it could be an exaggeration, but to us, it makes perfect sense. Are you utilizing CTA’s like you should?
Our tip for writing a good call to action is to use the “so that you can rule.”
For example, “Use this link and get 15% off your next order!” It is pretty self-explanatory: Use that specific link so that you can get the discount. Does that make sense?
Even with simpler versions, like, “Read on for more tips on how to feel more prepared when selling your first home,” can make readers feel like that they will get something when they take action and do what you’re asking them to do, which in turn can lead to more sales.
5. Post Content At The Right Times To The Right People
You’ve got to establish your audience before you learn how to write clickable content. Otherwise, how do you know who you’re writing to you? Different audiences respond to different types of posts and language, and trying to address all of them in every post will make your social account vague and probably boring.
We can get more conversions and add more value when we know exactly who we are talking to. Typically we establish 3 or 4 specific audiences for our clients and then make sure we write at least one post a week for each of them. For real estate, we make a post to talk to buyers, then another to talk to sellers, another post for investors, and then usually a post for commercial buyers and sellers. We do this because then we can specifically meet the needs of all of our clients without anyone feeling like they are excluded.
If you need help identifying your target audience, or content development sounds overwhelming, book a strategy session with us.
Knowing how to write clickable content will help your business grow more than you might have thought possible. It brings traffic to your website and establishes your business and brand as a credible source for reliable information. If you’re not using social media platforms, you’re missing out on a free opportunity to boost business sales and gain loyal clients. Get your content shared and clicked on more with the tips we outlined above, and start getting more traffic to your site and ultimately make more money.
We bet that you’re at a spot where you are doing it all. You’re running your business, you’re handling the sales, are developing content, trying to get traction on social media – everything. We think that when you add value, you’re going to kill it in your business. But we also understand the strain of trying to handle it all on your own. Let us help you build a digital marketing strategy that works together and does the hard work for you. Check out our services and get in touch with us, we’d love to answer your questions.