As a business coach, you want to be able to help as many people as possible. But to do that, you need more clients. And not just any clients, but clients who are the right fit for you and your business. You may be feeling the pressure to constantly hustle and promote your services to see results.
But what if there was a way to get more clients without all the stress? And how do you go about finding and attracting those ideal clients?
In this episode of Hot Seat, Tiffany Youngren talks with Henriette Danel, a business coach and consultant who specializes in helping coaches get more clients. Together, they discuss some specific strategies and techniques that business coaches can use to find and attract their ideal clients.
Introduction to the Show
The Hot Seat is a podcast where Tiffany Youngren, a business coaching expert, interviews successful consultants and entrepreneurs to get their insights and advice on how to level up your business.
If you’re ready to go to the next level with your business, Tiffany interviews Henriette Danel in this episode. She consults her about the business industry, how to get more clients, and what it takes to be successful as a business coach.
- The importance of knowing your ideal client
- How to find and attract your ideal client
- How to create a successful coaching business
- Avoiding scams and financial traps
So, whether you’re a business coach or you’re considering becoming one, this episode will guide you through some of the necessary steps to create a successful coaching business.
Why You Need to Know Your Ideal Client
As a business coach, it’s important that you have a clear understanding of who your ideal client is. This may seem like an obvious statement, but you’d be surprised how many coaches try to help everyone and anyone without really knowing who their target market is.
Not only does this make it difficult to market and sell your services, but it also makes it hard to create content that resonates with your audience. Henriette Danel advises coaches to create an “Ideal Client Avatar.” This is a fictional character that represents your ideal client. When you create this avatar, be as specific as possible. Include things like their age, gender, occupation, income, interests, pain points, and goals. The more specific you are, the easier it will be to market to this person.
Once you have your Ideal Client Avatar created, you can start to think about where they hang out online and offline. Where do they spend their time? What websites do they visit? What social media platforms are they active on? Knowing the answers to these questions will help you to create a marketing strategy that reaches your ideal clients where they’re already spending their time.
All in all, the reason why it’s so important to know your ideal client is because it makes your marketing more effective and efficient. When you know who you’re trying to reach, you can create content and strategies that are more likely to resonate with them and convert them into paying clients.
Who Is Your Ideal Client and How To Attract Them?
As a business coach, your ideal client is someone who is looking to improve their business. They may be struggling with time management, organizational skills, marketing, or sales. They could be feeling stuck in their business and don’t know how to move forward. Or, they may be doing well but want to take their business to the next level. Your ideal client is also willing to invest in themselves and their business. They understand that coaching is an investment and are willing to commit the time and money necessary to see results.
Tiffany Youngren discusses how to find and attract your ideal clients with Henriette Danel through the following tips:
Use Your Network
One of the best ways to find and attract clients is to use your existing network. Tell your friends, family, and acquaintances that you’re looking for coaching clients. You never know who they may know who is a perfect fit for your business. Some coaches are hesitant to do this because they don’t want to come across as salesy or pushy. But if you’re clear about what you do and how you can help, most people will be happy to introduce you to someone they know who could benefit from your services.
Another great way to meet potential clients is to attend events related to your niche. This could be conferences, trade shows, meetups, or even just networking events. When you’re at these events, be sure to talk to as many people as possible. Hand out your business card and let them know that you’re a business coach. You never know who you’ll meet and what opportunities will come from it.
Write a Blog
If you want to attract clients, you need to have an online presence. One of the best ways to do this is to start a blog and write articles that apply to your niche. When people read your articles and like what they see, they’ll be more likely to reach out and inquire about your coaching services.
Use Paid Advertising
If you want to reach a larger audience, you may want to consider using paid advertising. This could be done through Google AdWords, Facebook Ads, or Instagram Ads. When creating your ad, be sure to target your Ideal Client Avatar. This will help to ensure that your ad is seen by the right people.
Overall, Tiffany Youngren says that your ideal client is someone who is looking to improve their business. They may be struggling with time management, organizational skills, marketing, or sales. They could be feeling stuck in their business and don’t know how to move forward. Or, they may be doing well but want to take their business to the next level. Your ideal client understands that coaching is an investment and is willing to commit the time and money necessary to see results.
What To Do When You’ve Found Your Ideal Client
Henriette Danel says that the most important thing after finding your client is to follow up with them. You can do this by sending them an email, connecting with them on social media, or even giving them a call.
When you follow up, be sure to let them know that you’re a business coach and offer to help them with their business goals. If they’re not interested in coaching right now, that’s okay. Keep them on your list and follow up with them periodically. They may eventually decide that they want to invest in coaching and reach out to you when they’re ready.
Tiffany adds to this point by talking about how welcome baskets can be a great way to stand out and make a good impression on potential clients. Your welcome basket doesn’t have to be expensive. It could contain items like your business card, a pen, a notepad, and a few other promotional items. You can also include a handwritten note letting them know how excited you are to work with them.
What The Guest Is Doing Well?
When Henriette Danel finds her ideal client, she follows up with them to let them know that she’s a business coach and offers to help them with their business goals. She ensures that she makes a good impression and stands out by sending a business card and other promotional items.
Tiffany and Henriette had a great conversation about how business coaches can find and attract more clients. The common thing between the two approaches is that you’ll only get out what you put in. Whether it’s networking, attending events, or writing a blog, you need to be willing to put in the work if you want to see results.
For Tiffany, the most important thing is to focus on quality over quantity. It’s better to have a smaller group of clients that you’re able to help than a large group of clients that you’re only able to provide a basic level of service. This will lead to better results for them and more referrals for you.
Tiffany, being the pro, also gave Henriette advice on things such as;
#1: Reading and Advertising Is Key To Promotion
Henriette is doing a great job of building her online presence and attracting clients through her blog and guest blogging. This is a great way to get your name out there and show potential clients what you know. When people read your articles and see that you’re an expert in your field, they’ll be more likely to reach out and inquire about your coaching services. Paid advertising can also be a great way to attract new clients. By targeting your Ideal Client Avatar, you can ensure the right people see that your ad.
Tiffany thinks that Henriette is doing a great job of building her online presence and attracting potential clients. She recommends that Henriette continue to write blog articles and attend events related to her niche. Tiffany also suggests that Henriette use paid advertising to reach a larger audience.
#2: Some Areas of Opportunity
One area that Henriette says to focus on is increasing her social media following. This would help her reach a larger audience and attract more potential clients. She could focus on creating more targeted content for her blog. This would help her attract even more of her Ideal Client Avatar to her site. While Tiffany thinks she should venture more into other forms of marketing, such as Facebook Ads.
Tiffany also mentions that it’s important to focus on creating a sales funnel. This will help Henriette convert more leads into paying clients. By creating a system that takes people from awareness to interest to decision, she’ll be able to close more sales and grow her business.
#3: The Best Action Step for a Bigger Audience and More Credibility in the Next 30 Days
Here are a few actionable takeaways from Tiffany that you can implement from this podcast in the next 30 days:
- If you don’t have one already, create an Ideal Client Avatar. This will help you focus your marketing efforts and attract the right clients to your business.
- Concentrate on quality rather than quantity.
- Take the time to get to know your clients and understand their needs. This way you can provide them with the best possible coaching experience.
- Build your online presence and start using paid advertising to attract new clients.
About The Hot Seat Series
The Hot Seat series is designed to help podcasters level up their show. In each episode, Tiffany interviews a fellow podcast expert about a specific topic related to podcasting. These insightful conversations provide valuable tips and advice that podcasters can use to improve their show. If you’re ready to take your podcast to the next level, be sure to tune in to future episodes of The Hot Seat.
By following the advice mentioned by Tiffany and Henriette, you can quickly start attracting more clients to your coaching business. Remember to always put your client’s needs first, and you’ll be sure to see success. This will not only lead to more referrals, but also better results for your clients.