Reach a Wider Audience with Podcasts: An Interview with Monique Idemudia

In this episode of Next Up Nation, Tiffany Youngren interviews an experienced podcaster, Monique Idemudia, who shares their insights on how to create a successful show. They discuss the importance of niching down, building an engaged community, and creating quality content that provides value to your audience. And step-by-step instructions for achieving certain results in the next 30 days.

Hot Seat Series on Next Up Nation Evaluates Dragon Digital Marketing Podcast

If you’re a business owner, you know that competition is fierce. To stay ahead of the curve, you need to be constantly innovating and looking for new ways to reach your target market. One effective way to do this is by starting a podcast.

A podcast is an excellent platform for sharing your expertise and connecting with potential customers. And if you’re already doing some form of content marketing, starting a podcast can be a great way to take your business to the next level.

It will not only help you stand out from your competition, but it will also give you a new avenue for generating leads and growing your business. If you’re not sure where to start, don’t worry. Tiffany Youngren, the host of the Next Up Nation podcast, is here to help.

Here is a brief rundown of everything that was discussed on the show:

Part 1: Who is Monique Idemudia?

Monique is the host of Dragon Digital Marketing Podcast. It has produced 49 episodes from March 13, 2020, until June 22, 2021. Monique is the creator of Dragon Digital Marketing, a company that provides services to small businesses in St. Petersburg, Florida. She’s a pro at delivering results and communicating with people.

Part 2: What Are The Benefits Of Having A Podcast?

• Repurpose your material: You don’t have to start from scratch when creating your podcast episodes. If you already have blog articles or other forms of content, you can repurpose that material and turn it into a podcast episode.
• Connect with your audience: A podcast is a great way to connect with your target audience and build relationships. You can use your podcast as a platform to share your expertise and create valuable content that will help your audience in their businesses or personal lives.
• Generate leads: A podcast can be a great lead generation tool. You can use it to drive traffic to your website or landing pages and convert listeners into leads.
• Network and meet new individuals in your industry: By starting a podcast, you’ll have the opportunity to meet new people in your industry and build relationships with them. You can also use your podcast as a platform to network and connect with potential customers or clients.
• Helps with SEO (Search Engine Optimization): When you podcast, you have the opportunity to include transcripts of your episodes on your website. This can help your website rank higher in search engine results pages (SERPs), which will ultimately lead to more website visitors.

Part 3: The Best Way To Interact With Your Guests

It’s a lot less difficult to have this type of conversation when you’re an expert on the same thing. You can speak 50% of the time, sharing your perspective, and your guest will do the same. It’s comparable to a chat. When you’re not an expert on a subject, simply take a step back and ask questions instead. Get enlightened on the topic and benefit from learning new things.

You don’t want to be the one who’s doing most of the talking. If you’re going to be, then it might as well just be a monologue. The goal is to have an engaging conversation with your guest where both of you are adding value.

Part 4: How To Use Podcast Transcripts?

You may simply use your podcast transcript to generate a blog post. You’ll have fresh material for your website, as well as the ability to promote your podcast episodes. You can merely select one or two sentences from it, transform it into a tweet, or create a social media post out of it for LinkedIn, Facebook, and Instagram. Always capture leads by adding a CTA, such as “Listen to the full interview on our website,” and link to your podcast episode. You can also record a video of you reading your transcript and post it on YouTube or as an IGTV episode.

Part 5: Brand Awareness, Authority, And Thought Leadership

Podcasts can be a great way to increase brand awareness and build authority in your industry. By starting a podcast, you’ll have the ability to share your knowledge and expertise with a wider audience. Showing the face behind the brand will help you position yourself as a thought leader in your industry and attract new customers and clients.

A podcast can also be a great marketing tool. You can use it to promote your business, products, or services. You can also use it to drive traffic to your website or landing pages. Being trustworthy and transparent with your audience will help you build relationships and grow your business.

Part 6: How To Define A Target Audience

As you start planning your podcast, it’s important to take some time to think about who your target audience is. This will help you determine what topics to cover, who to invite as guests, and how to market your episodes.

Three things should define your target audience:

• Demographics: Who are they? What is their age, gender, location, etc.?
• Psychographics: What are their interests, needs, and wants?
• Behaviors: How do they behave online and offline?

Part 7: Planning Is Key

When it comes to podcasting, planning is key. This means having a clear vision for your show, setting goals, and creating a schedule.

If you don’t plan, it’s easy to get overwhelmed and give up on your podcast. But if you take the time to set yourself up for success, you’ll be more likely to stick with it and achieve your goals.

Part 8: Why It’s Important To Niche Down When Starting A Podcast?

When you’re starting a podcast, it’s important to niche down and focus on a specific topic. This will help you attract the right audience and build a loyal following. It’s also important to choose a topic that you’re passionate about. This way, you’ll be more likely to stick with it and produce high-quality episodes consistently.

If you try to cover too many topics, you’ll end up spreading yourself too thin and your podcast will suffer as a result. It’s important to focus on one thing and do it well. This way, you’ll be able to build a successful podcast that attracts the right audience and helps you achieve your business goals.

Part 9: How To Build An Engaged Community Around Your Show?

The best way to build an engaged community around your podcast is to be active and engaging with your listeners. This means responding to comments and questions, as well as promoting listener interaction on social media.

You can also encourage listener engagement by offering incentives, such as giveaways or exclusive content. Another great way to engage with your audience is to solicit feedback and use it to improve your show.

Part 10: Importance Of Creating Quality Content That Provides Value To Your Audience

It’s important to create quality content that provides value to your audience because this is what will keep them coming back for more. If you’re not providing value, they won’t see the need to listen to your podcast or engage with your brand.

Always keep your audience in mind when creating content and focus on delivering something that will benefit them in some way. Whether you’re providing tips, advice, or entertainment, make sure it’s something that they’ll appreciate and find useful.

Part 11: Always be mindful of statistics

When you’re starting a podcast, it’s important to be mindful of statistics. This means keeping track of things like your download numbers, listener engagement, and social media reach.

Statistics can help determine the success of your podcast and identify areas that need improvement. They can also help you attract sponsors and advertisers.

Part 12: Have a Unique Value Proposition

To succeed with your business podcast, you need to have a unique value proposition. This means offering something not currently being offered by other podcasts in your niche. 

Your unique value proposition could be anything from a different format to a more targeted focus. Whatever it is, make sure it’s something that will appeal to your target audience and set you apart from the competition.

Tiffany’s Take

• Join online groups and forums related

One great way to network and learn more about podcasting is to join online groups and forums related to the topic. This is a great way to interact with other podcasters, get tips and advice, and market your show.

When you’re first starting, it can be helpful to join a group or forum that is specific to your niche. This way, you can interact with other podcasters who are covering similar topics and learn from their experiences.

• Be vary of pod fade

Pod fade is when a podcaster loses interest in their show and stops producing new episodes. This is a common problem, especially for new podcasters who are just starting.

To avoid pod fade, it’s important to be passionate about your topic and to have a clear vision for your podcast. It’s also important to set realistic goals and to be patient. Rome wasn’t built in a day and neither is a successful podcast.

• Don’t make it too sale-sy

Your podcast shouldn’t be all about selling, but that doesn’t mean you can’t promote your products or services on your show. The key is to strike a balance and to make sure that your content is still valuable to your listeners.

If you’re constantly trying to sell something, your audience will tune out and you’ll miss out on the opportunity to build a relationship with them. Instead, focus on providing value and establishing trust. Then, you can promote your products or services in a way that doesn’t feel pushy.

• Make sure your profit is sustainable

Last but not least, make sure your profit is sustainable. This means having a solid business model in place that will allow you to generate revenue without compromising the quality of your show.

There are several ways to make money with a podcast, such as advertising, sponsorships, and affiliate marketing. It’s important to find a revenue model that works for you and your show.

Tying It All Together

Podcasting is a great way to elevate your business to the next level. By choosing a topic you’re passionate about, building an engaged community, and creating quality content that provides value, you can create a successful show that will help you achieve your business goals.

This article is based on an episode of Tiffany Youngren’s Business Podcasting Tips. If you’re ready to take your podcast to the next level, contact them today and schedule a consultation.

Tiffany is a podcasting expert with years of experience in the industry. She’s helped hundreds of podcasters launch and grow their shows, and she can do the same for you.

About the Hot Seat Series

Just because many people have podcasts doesn’t mean it’s easy. It takes a lot of time, effort, and consistency to build an audience.

This is where the Hot Seat series comes in. The Hot Seat series is designed to help entrepreneurs, business owners, and content creators level up their podcasting presence.

In each episode, Host Tiffany Youngren interviews an up-and-coming podcaster about their show. Tiffany then gives actionable tips on how the interviewee can improve and grow their show, helping them to reach a wider audience and build the credibility they need to be successful.