In this fast-paced, digital era, both small startups and medium-scale business are taking their presence online with the help of a Marketing Automation Agency. The result is a highly competitive environment where the best marketing strategies win.
Most of the companies out there are familiar with social media. They know how crucial it is for their businesses to have a service page on the web. Otherwise, they likely heard about Facebook and Twitter from their kids or colleagues at work. However, there is another way to engage your target audience that most businesses are yet to know: marketing automation.
What Is Marketing Automation?
Marketing automation refers to actively using software and modern technologies to manage your business’s entire digital marketing. Using such software can automate repetitive tasks, improve productivity, and do more with less effort and fewer man-hours.
How Does Marketing Automation Works?
Marketing automation software automates many of your marketing activities. It works by connecting to your customer database and pulling that information into a central platform where you can segment your customers for targeted campaigns. This way, you will free up time for more important activities, such as analyzing sales data, creating new strategies, and improving customer service.
The technology behind marketing automation is relatively simple. The software organizes email campaigns, phone calls, and other forms of outreach to make it easier to reach more customers.
Here are some of the most popular tools marketing automation agencies use to automate everyday tasks.
ConvertDash Built on High Level
A Marketing Automation Agency like OMH customizes the system to meet the specific needs of any industry.
The outcome for entrepreneurs is an all-inclusive marketing automation platform that solves 360 degrees of lead generation, sales, marketing, nurturing, and reputation management.
- Solutions within this single platform include:
- Landing pages and websites
- Chatbot with automation
- Email campaigns
- Inter-communication and activity automation
- Texting and social messaging
- Review requests
- Facebook and Google ad reporting
- Social scheduling
- Advanced forms and surveys
- Full scale and customizable booking automation for individuals and teams
- Sales team and pipeline management
- Media management, including ad and social post graphics
- Membership and Learning Platforms
Compare the monthly subscription to HighLevel, and it saves most marketing teams approximately $1,800 every month ($21,600 per year) over individual software solutions purchased individually to replace it.
HighLevel does the work of marketing automation solutions on the list below. We once subscribed to them and have since canceled them and opted for HighLevel. OMH continues to subscribe to Zapier, but we have 10% of the Zaps we used to have before HighLevel.
- Appointlet or Calendly (premium versions)
Our agency has automation systems available for podcasters, real estate investors, and contractors.
Ask us about your industry to see what’s available.
Trello is a visual collaboration tool that organizes projects into boards. Marketing agencies and marketing teams use Trello to collaborate, organize and track workflows, and manage content, contacts, and company assets.
G-suite help teams work with email, docs, sheets, slides, calendar, hangouts, and more.
G-Mail is an efficient, intuitive, and helpful tool that allows marketing teams to share files, videos, and documents at a click of a button. It features up to 15 GB of storage, less spam, and mobile access. The best part is that you can expand Gmail’s storage to suit your company’s or business needs.
This free time-management tool helps you get things done with easy access to all your stuff. You can also use Google calendar to schedule meetings or initiate lead marketing.
Why Do Businesses Need Marketing Automation?
Businesses are doing marketing automation to improve the conversion rate of their website. The fact is, most companies have a less than 10% conversion rate on their websites. The more people you can get in touch with, the greater your chances of making a sale. Here are four primary reasons you need to automate your marketing now.
Improved Conversion Rate
A marketing automation agency provides tools that effectively increase the number of prospects who contact you and eventually make a purchase. You can significantly improve your conversion rate by sending out highly focused emails. For example, if you only receive one reply from 500 recipients of your newsletter, this is not good enough. On the flip side, obtaining ten responses from 500 recipients is a high conversion rate.
Improved Sales process
Email marketing programs also allow you to track your sales process more effectively. For example, having information on how many people opened or clicked on an email will enable you to monitor how many follow-up actions you need to close a sale. This information allows you to streamline your sales process and save time while increasing conversions.
Increased Customer Loyalty
Using automated emails and newsletters that offer valuable information related to your products or services, you can build customer loyalty towards your company and brand. Your customers will also be more likely to purchase from you again in the future.
Better Brand Awareness
Have you ever been searching for something on the Internet, and suddenly a banner ad pops up that matches your search? Fortunately, small business marketing automation targets customers with the content they desire. Video marketing has exploded in popularity. And it’s no wonder why. High-quality video is a great way to convey information and build trust with potential customers.
Video marketing automation is a relatively new concept, so many businesses still aren’t using it as part of their marketing strategies. That’s one of the many reasons you should automate, as it’s one of the best ways to reach more potential customers and get them interested in your business.
Why You Need To Hire A Marketing Automation Agency
There are two ways to go about marketing automation. The first is using in-house resources. This way can be cheaper and quicker, but it makes sense only when your team has the experience. Hiring a professional service provider is advisable if you have little or no experience.
The second and most viable option is hiring a company to take care of your marketing automation. This choice is not as expensive as you may think. It all depends on the type of service you want, the number of contacts, and the frequency of communications.
Lucky for you, you don’t have to look any further. OMH is a Marketing Automation Agency that can help you generate and nurture leads. We help businesses like yours develop solid networks and expand sales channels. Reach out to us now, and you will be guaranteed to remove the guesswork from your marketing automation journey.