When it comes to search engine optimization services, there is so much conflicting and somewhat confusing advice out there. If you’re approached by an online marketing agency claiming they can get you a Top 10 search engine ranking “overnight”, turn around and run away!

At least that’s the advice we offer to business owners who are looking to get to the top of the search engine results quickly, because ranking well doesn’t just happen overnight.

Search on any term in Google and you’re likely to get thousands of web addresses returned to you. And, if you’re like the average surfer, you’ll never click below the Top 10 listings. That’s because nearly 100% of anyone’s search requirements are fully satisfied by web sites appearing on the first of the many search engine result pages (SERPs). If you’re not on the first page, you might as well not be there at all.

The only way to earn and keep a Top 10 rating, other than buying your way to the top by bidding outrageous amounts of money for a laundry list of key words, is to use natural search engine optimization techniques.

Often called “organic search engine optimization”, these natural search engine optimization techniques work because the online marketing agency, or search engine optimization firm, using them creates pages of web content that are specially designed to attract search engine “spiders”.

These pages are optimized with just the right blend of targeted key words, proper HTML tags, and a page/web linking strategy that search engines look for.

Natural search engine optimization is part art and part science and a lot of online marketing experts are getting it wrong. That’s why we recommend that you check out the references that a search engine optimization firm provides before you sign any agreement.

Besides checking references, which can always be faked, ask the online marketing agency for a list of key words that they have achieved Top 10 ratings for. Then search on those terms and see if any of the web sites in the Top 10 match the reference list you were given.

Finally, we think that you should beware of anyone who offers search engine optimization services that cannot provide a couple of local references. After all, how good of a marketing agency can a company be if they claim to be a local marketing company and they don’t have any clients in their home town?

If you have any questions about how to improve your rankings and overall improve your digital marketing strategy (the right way!), give us a call or contact us today! We love to geek out over search engine optimization services and how we implement best practices to get your business booming!

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