Search engine marketing (SEM) is a set of marketing methods used to increase the visibility of a website in search engine results pages. Types of SEM include; search engine optimization, pay per click, paid inclusion, and social media optimization. It differs from search engine optimization which is the art and science of making web pages attractive to internet search engines.

Non-profit organizations, universities, political parties, and the government can all benefit from search engine marketing. Businesses that sell products and/or services online can use search engine marketing to help improve their sales figures.

Some of the goals of search engine marketing are to develop a brand, generate media coverage, and enhancing a reputation, and to drive business to a physical location.

Search Engine Marketing “Promises” to Watch Out For

If you do not feel confident enough to try your own marketing for search engines, there are several companies that will be able to help you out for a price. If you decide to go with a marketing company take your time and shop around, find a company that really suits your own businesses search engine marketing needs.

Stay away from companies that promise top rankings right away. Most companies that promise top ranking are more interested in your money then they are in keeping your business. Quite often this type of company will charge you top dollar, spend a few days making sure your website has a few basic requirements and that is the last you hear from them. This type of marketing company is not really interested in repeat customers and helping your gain actual leads.

Tread carefully around companies that promise first page rankings on the major search engines like Google and Yahoo. Make sure these companies are talking about sponsored listings and not just natural listings. Companies that are only after natural listings traditionally charge a large monthly fee, using a small portion of the money on sponsored listings, and pocketing the remainder.

The false promise most commonly used by shady search engine marketing companies is the money back guarantee. Generally if you read the contract very carefully you will lean that these companies have a very strange idea of major search engine. Companies that have a money back guarantee typically don’t deal with the search engine movers and shakers like Google and Yahoo, instead they use small obscure search engines that are hardly ever used.

The Bottom Line

The bottom line is that pretty much everything you do to better your business online falls under search engine optimization. When you market for search engines, you are using SEO and other tools to actually bring in business from the search engines you’re optimizing for. Does that make sense?

We would LOVE to help you get better rankings on Google, but even more importantly, we want your business to grow and be successful! The best is yet to be – that’s true for us, let’s make it true for you!


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